Articles by: Ilanit Sirella
STRATEGY CONSULTANT

Comment transformer le Buzz en Biz
by / on 18/04/2018 at 15:22 / in Entreprise

Comment transformer le Buzz en Biz

  Certaines marques se sont fait une spécialité d’utiliser le marketing viral pour augmenter leurs ventes. Le Slip français, l’Alpine de Renault… et si on s’en inspirait pour faire mieux ? Un buzz se travaille avec la précision d’un horloger suisse. Condition essentielle pour espérer émerger ? Arriver au bon moment avec un produit qui répond à un véritable besoin. […]

Read more ›
An Introvert’s Advice to Dealing With Intimidating People
by / on 09/04/2018 at 12:15 / in The Review

An Introvert’s Advice to Dealing With Intimidating People

Communicating with someone who intimidates you can be quite the daunting task. If you’ve ever found yourself stuttering, stammering, or even radio silent in the presence of a more menacing personality, I feel your pain. As a staunch introvert, loud, aggressive, or insensitive people intimidated me (and sometimes they still do). I avoided them like the plague. When Ihad to […]

Read more ›
3 Small Changes That’ll Make You Sound Like a More Confident Leader
by / on 05/04/2018 at 11:00 / in The Review

3 Small Changes That’ll Make You Sound Like a More Confident Leader

Regardless of your role, having great communication skills only improves your ability to lead. It helps you better motivate your team, create a culture of open and honest feedback, and keep people organized and on the right track. As someone who works in public relations (and loves language), I spend a significant amount of time figuring out the most effective […]

Read more ›
The best US cities for millennials who have student debt
by / on 30/03/2018 at 11:15 / in The Review

The best US cities for millennials who have student debt

In the US, college is more expensive than ever before. Moreso than any other generation, millennials are graduating with crippling student debt that may take their entire lives to pay off. Today, the average American student leaves college with $37,172 in loans, a $20,000 hike from 13 years ago. After millennials earn their diplomas, they often move to cities that promise ample job […]

Read more ›
Elon Musk : « Israël est une puissance technologique »
by / on 28/03/2018 at 12:00 / in Entreprise

Elon Musk : « Israël est une puissance technologique »

Le DG de Tesla et SpaceX Elon Musk s’est rendu en Israël cette semaine pour découvrir la culture du pays et y promouvoir le futur de ses entreprises. Musk a rencontré le premier ministre Benjamin Netanyahu dans sa résidence privée et lui a dit qu’Israël est “une puissance technologique”. Le voyage de Musk n’était pas qu’un voyage d’affaires, vu qu’il […]

Read more ›
New Era for Oil Investing: The Age of Restraint
by / on 27/03/2018 at 10:00 / in The Review

New Era for Oil Investing: The Age of Restraint

How can Big Oil thrive amid increasing focus on electric vehicles and decarbonization? By capitalizing on higher barriers to entry, through consolidation, cost deflation and ultimately higher returns, according to Michele Della Vigna of Goldman Sachs Research. We spoke with Michele on how he envisages this new Age of Restraint for the oil and gas industry. Michele, you’ve said we’re […]

Read more ›
Quantum Computers: Solving Problems in Minutes, Not Millennia
by / on 18/03/2018 at 13:00 / in The Review

Quantum Computers: Solving Problems in Minutes, Not Millennia

For years, people have talked about the development of computers so powerful they could replace every data center on Earth and solve in seconds problems that would take traditional computers millennia to crack. Today, public and private companies are accelerating their efforts to develop these “quantum computers,” elevating them onto Goldman Sachs Research’s “Outsiders” list of emerging ecosystems to watch. […]

Read more ›
The best personality types for different finance jobs
by / on 12/03/2018 at 16:00 / in The Review

The best personality types for different finance jobs

For the past decade executives at the biggest financial companies have been using a personality test to determine the best fitting job candidates, using the way a person interacts with others as a factor for deciding as to whether they will fit into certain positions. The Myers-Briggs Type Indicator personality test these days is used by 80 percent of Fortune […]

Read more ›
Why Are There Few Women in Tech? Watch a Recruiting Session
by / on 08/03/2018 at 15:30 / in WIRED

Why Are There Few Women in Tech? Watch a Recruiting Session

EACH AUTUMN, BUSINESSES flock to elite universities like Harvard and Stanford to recruit engineers for their first post-university jobs. Curious students pile into classrooms to hear recruiters deliver their best pitches. These are the first moments when prospective employees size up a company’s culture and assess whether they can see themselves reflected in its future. More often than not, this is […]

Read more ›
Du client roi au collaborateur moi
by / on 07/03/2018 at 12:30 / in Harvard Business Review

Du client roi au collaborateur moi

Le niveau d’engagement des collaborateurs constitue aujourd’hui une composante essentielle du succès économique et humain d’une entreprise. Pour en faire une réalité, partagée par tous les métiers, l’inspiration pourrait bien venir des principes et des méthodes mis en œuvre à destination du client.  La scène se déroule lors du comité exécutif d’un grand groupe bancaire. Tous les dirigeants sont installés. […]

Read more ›