Harvard Business Review

Why Business Leaders Need to Read More Science Fiction
by / on 18/07/2017 at 14:00 / in Harvard Business Review

Why Business Leaders Need to Read More Science Fiction

At the end of the 19th century, New York City stank. One hundred fifty thousand horses ferried people and goods through the streets of Manhattan, producing 45,000 tons — tons! — of manure a month. It piled up on streets and in vacant lots, and in 1898 urban planners convened from around the world to brainstorm solutions to the impending crisis. They failed to […]

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La révolution de l’intelligence artificielle
by / on 11/07/2017 at 16:00 / in Harvard Business Review

La révolution de l’intelligence artificielle

L’IA pour tous va remettre en question la façon de voir le client et de faire du business dans la décennie à venir. Procter & Gamble a mis au point l’appli Olay Skin Advisor qui, grâce à un selfie, détermine l’âge de la peau, repère les zones à problèmes et propose les traitements appropriés. Macy’s s’est allié à IBM pour […]

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When AI Becomes the New Face of Your Brand
by / on 30/06/2017 at 14:15 / in Harvard Business Review

When AI Becomes the New Face of Your Brand

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Consider advanced chatbots, like Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana. Thanks to […]

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Et si nous apprenions les uns des autres ?
by / on 20/06/2017 at 15:00 / in Harvard Business Review

Et si nous apprenions les uns des autres ?

Pratiqué dès le XIXe siècle, l’apprentissage entre pairs mériterait de se refaire une place sur les bancs de l’école et au sein des entreprises. Que faire pour apprendre aujourd’hui ? Chercher sur Wikipedia, regarder une vidéo postée par un amateur sur Youtube, naviguer sur des forums pour collecter des retours d’expérience, suivre un Mooc (massive open online course), poser une question sur […]

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Se réinventer grâce à l’intelligence émotionnelle
by / on 08/06/2017 at 13:00 / in Harvard Business Review

Se réinventer grâce à l’intelligence émotionnelle

Pour les managers, raisonner à partir de ses émotions est à la fois un moteur de développement personnel et d’efficacité dans la prise de décision. Que devient la neige quand elle fond ? Bon nombre d’entre nous répondent spontanément « de l’eau ». Mais si, par un bienheureux hasard neuronal, c’est le mot « printemps » qui échappe, vous êtes prêt à rejoindre […]

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The Ambition-Marriage Trade-Off Too Many Single Women Face
by / on 11/05/2017 at 21:00 / in Harvard Business Review

The Ambition-Marriage Trade-Off Too Many Single Women Face

Even today, research shows that men still prefer female partners who are less professionally ambitious than they are. Because of this, many single women face a trade-off: Actions that lead to professional success might be viewed less favorably in the heterosexual marriage market. This trade-off can be pervasive and is not limited to big decisions like volunteering for a leadership […]

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Why You Should Have (at Least) Two Careers
by / on 26/04/2017 at 10:00 / in Harvard Business Review

Why You Should Have (at Least) Two Careers

It’s not uncommon to meet a lawyer who’d like to work in renewable energy, or an app developer who’d like to write a novel, or an editor who fantasizes about becoming a landscape designer. Maybe you also dream about switching to a career that’s drastically different from your current job. But in my experience, it’s rare for such people to […]

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Non, les hauts potentiels ne sont pas tous de futurs leaders
by / on 18/04/2017 at 11:30 / in Harvard Business Review

Non, les hauts potentiels ne sont pas tous de futurs leaders

Aussi positive qu’elle puisse paraître, l’étiquette de « haut potentiel » peut brider davantage les collaborateurs, que les aider à s’épanouir. Quand il s’agit d’humain, il est important de ne pas tomber dans les travers de la catégorisation à tout prix. Or aujourd’hui, la tendance est de compartimenter les individus : une case pour le manager bienveillant (et gare aux autres), une […]

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Advice on Running a Government Agency Like a Startup, from Someone Who’s Tried It
by / on 13/04/2017 at 17:15 / in Harvard Business Review

Advice on Running a Government Agency Like a Startup, from Someone Who’s Tried It

The White House recently formed the Office of American Innovation, which has a stated focus on “implementing policies and scaling proven private-sector models to spur job creation and innovation.” It’s a familiar idea: A SWAT innovation team is created, ready to inject new thinking into a burdensome bureaucracy. It certainly sounds familiar to Greg Godbout, a former U.S. presidential innovation fellow and […]

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3 Small Things Every Person Can Do to Reduce Stress in Their Office
by / on 05/04/2017 at 14:15 / in Harvard Business Review

3 Small Things Every Person Can Do to Reduce Stress in Their Office

In a world of tight deadlines, it’s no wonder that some of your stress might seep out and affect your colleagues. But — because they’re under pressures of their own — you risk perpetuating a vicious circle, where you mirror and magnify each other’s frenzy. You can’t control their behavior, but you can take charge of your own. There are […]

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